Our Company

FASHIONATA is an apparel group specialising in the distribution of leading global intimate apparel, nightwear/loungewear and ready to wear brands in Australia and New Zealand. The groups brand partnerships and proprietary labels incorporate some of Europe, USA and Australia’s best known premium brands in both Mens and Womens categories. Fashionata has built a dedicated team that manages the complete distribution effort and has built an established network of sales representatives throughout Australia & New Zealand. Fashionata possesses deep relationships with all major department store groups and more than 200 speciality boutiques.

FASHIONATA’s portfolio of brands includes five proprietary labels, GINIA, GINIA\RTW, Kaye Jones, Chateau and Project REM. Each premium positioned and market leaders in their respective categories. Design, sourcing and manufacturing functions are all completed internally by the group’s dedicated and capable team. 2015 marked an important milestone with the successful launch of GINIA in Europe and the USA.

FASHIONATA is committed to making available the world’s most desired premium lingerie and nightwear brands in Australia and New Zealand. The group has a proven track record in launching, developing and growing brands in our markets, leveraging our deep industry knowledge, experience and stakeholder relationships. We strive to provide unparalleled customer service and a service minded attitude in line with our core values.


Our Brands


Ginia & Ginia RTW

GINIA creates modern silk essentials for every day. A collection of beautifully curated pieces that work independently and in combination. Focusing on creating aspirational, versatile, contemporary products at accessible price points for the everyday woman. GINIA appreciates that quality, price and experience are what drives consumer loyalty, a foundation that GINIA, to this day has not faltered.



 For over 130 years, HANRO has crafted the world’s finest lingerie, nightwear and loungewear. Ever since its foundation in 1884 in Switzerland, HANRO has stood for understated luxury, natural elegance, and high-end garments which are pure pleasure to wear. Decades of tradition combined with technical innovations and contemporary design are what make HANRO such a distinctive brand.

POWER COLLECTION 2_20190701 (2).jpg


SPANX all started with a pair of pantyhose, some scissors, and a bright idea... From the moment founder Sara Blakely cut the feet out of her pantyhose to make her butt look better in white pants, she transformed from a very frustrated consumer to a fearless entrepreneur. With $5,000 she saved from selling fax machines door-to-door, she wrote her own patent and showed off her Spanx under her pants, the buyer immediately said “I’ll buy 3,000 pairs.” Spanx invents, inspires and gives back. We dream big and we care a lot. Shaping bodies, shaping lives since 2000.