ABOUT FASHIONATA

Fashionata is an apparel group specialising in the distribution of leading global intimate apparel, nightwear/loungewear and ready-to-wear brands in Australia and New Zealand. The group’s brand partnerships and proprietary labels incorporate some of Europe, USA and Australia’s best known premium brands in both Men’s and Women’s categories. Fashionata has built a dedicated team that manages the complete distribution effort and has built an established network of sales representatives throughout Australia & New Zealand. Fashionata possesses deep relationships with all major department store groups and more than 200 specialty boutiques.

EXPERIENCE

FASHIONATA was co-founded in 2010 by Adam Ezra and Gabrielle Schwartz, following the identification of clear gaps and subsequent opportunities within the industry. Both continue to serve as Directors of Fashionata with day-to-day management of the business. The FASHIONATA board has significant experience within retail, wholesale, manufacturing, distribution and entrepreneurship across numerous industries.

DESIGN & DEVELOPMENT

FASHIONATA’s portfolio of brands includes four proprietary labels, GINIA, GINIA\RTW, Chateau and Project REM. Each are premium-positioned and market leaders in their respective categories. Design, sourcing and manufacturing functions are all completed internally by the group’s dedicated and capable team. 2015 marked an important milestone with the successful launch of GINIA in Europe and the USA.

DISTRIBUTION

FASHIONATA’s distribution department is committed to making available the world’s most desired premium lingerie and nightwear brands in Australia and New Zealand. The group has a proven track record in launching, developing and growing brands in our markets, leveraging our deep industry knowledge, experience and stakeholder relationships. We strive to provide unparalleled customer service and a service-minded attitude in line with our core values.

FASHIONATA has teamed up with a 3PL partner that offers a warehouse with a high-volume capacity allowing us to handle constant order flow - with an average turnaround time of 24 hours with an additional 24 hour transit time to our customers in Australia. To be a successful partner to our customers and suppliers we believe it is critical to be in the frontline of structure, applications and adaptations. We are constantly updating and reviewing our IT-platform with EDI, ERP systems to enable us to effectively connect with our partners in various ways and to support automation in our supply chain.

HISTORY OF FASHIONATA

2010

Y U M M I E

C H A T E A U

P J S A L V A G E

G I N I A

K A Y E J O N E S

H A N R O

D K N Y

2015

G I N I A R T W

P R O J E C T R E M

2018

S P A N X

S T E L L A M c C A R T N E Y L I N G E R I E & S W I M

2020

P R O O F