We create fashion that unites generations. GAP has been an iconic American brand since 1969, when it was born from a simple yet powerful idea: to make it easier to find the perfect pair of jeans. More than five decades later, Gap continues to stand as a beacon of classic style, effortless cool, and inclusive fashion for every age, shape, and lifestyle.
Founded in San Francisco by Doris and Don Fisher, Gap has grown from a single denim-focused storefront into a global household name. At its core, the brand reflects the optimism, energy, and freedom of American culture creating versatile wardrobe staples that transcend trends and celebrate individuality. From denim and tees to modern essentials and seasonal collections, Gap delivers quality, comfort, and enduring value.
Gap is synonymous with timelessness. Its clean lines, iconic logo, and commitment to authenticity have defined generations of personal style. But while the brand honors its roots, it also embraces the future. Gap leads with purpose advancing sustainability through responsible sourcing, reducing waste, and fostering community-focused initiatives such as the P.A.C.E. (Personal Advancement & Career Enhancement) and RISE programs, which support women in the global apparel supply chain.
Accessible in over 40 countries and through thousands of physical and digital touchpoints, Gap remains at the heart of everyday dressing. It’s not just about clothes it’s about connection. Gap brings people together through shared moments, classic favorites, and the joy of feeling comfortable in your own skin. With every piece, Gap helps define what it means to be effortlessly yourself.